In Defense of Social Media

Proving Social Media Skeptics Wrong

A big part of my job is actually defending what I do. As my dad's favorite joke goes, "Social networking? I call it social not-working!"

Well dad, you've provided me with a lot of great advice and guidance, but this is one area where you're dead wrong.

I have to prove to the C-suite the value of social media marketing, and numbers don't lie. I'm able to reach in-market consumers. I'm able to garner millions of impressions. I drive website visits and gain leads for a fraction of the cost of traditional advertising or even PPC.

Social media isn't an option anymore, it's a must for your marketing mix. If you're still not convinced or need to get your own manager on board, try these numbers on for size.

Social Media Statistics

- Social media is used by 82% of the online population.
- 95% of Millennials expect brands to have a Facebook presence.
- 78% of people said that social media posts from companies influence their buying decisions.
- 38% of Facebook users purchased an item after sharing or liking it on Facebook.

Are you using social media for your business? 

@alyssaderbyetc

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